Local search engine optimisation focuses on increasing online presence for businesses that serve their customers within a geographical area. These can be retail shops, hotels, doctors, dry cleaners etc with physical locations. It also incorporates service businesses that work on site like builders, electricians & cleaners.
Organic Search SEO
The technique uses industry best practises to improve the ranking on Google to, at a minimum, 1st page for keywords and phrases users are searching to find a specific product or service.