Traffic, bounce rate and page speed with graphs showing weekly & monthly historical trends.
Conversion breakdown between GMB & Search as well diving into form, service form & click actions.
GMB data breaking down clicks, call & direction requests with graphs show historical trends.
Traffic source and location.
Mobile & desktop breakdown as well as age & gender by location.
Keywords and phrases users typed into Google, which resulted in the site showing in results.
Google Ranking Report
Track your top keywords on Google organic search results as well as maps (GMB) listing ranking.
Rankings are tracked by city (Auckland, Christchurch etc) or by Country.