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The Importance Of Page Speed

Thinking About DIY? Forget About Page Speed

Slow page speed has a direct correlation to poor ranking, user interaction and therefore low conversion rates. 

Below is a website created on a DIY platform (think Wix, Weebly e.t.c.), Google obviously feels quite poorly about this site.

Slow Page Speed = Google Fail

Slow Page Speed = Google Fail

Wordpress Optimised Sites

Fast page speed generates the exact opposite result to slow page speed, which is reflected in a sites rankings.

The site below ranks No 1 for virtually every keyword in its region.

Fast Page Speed = Preferential Ranks

Fast Page Speed = Preferential Ranks

Google Ranks

Google Ranks

> For small “local” businesses in NZ considering updating an old website or developing a new one, you must consider 3 essential elements

Local Server

In NZ the fastest fibre connected data centres are in Auckland & Wellington.

Professional CMS

Consider Wordpress, Drupal & Joomla! There is no need to use any other CMS – period.

Optimised Content

Caching, compression & CDN’S are worthy tools.

Best Lazy Load Plugin For WordPress Image Compression Benefits

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