The Importance Of Page Speed

Slow page speed has a direct correlation to poor ranking, user interaction and therefore low conversion rates.

Below is a website created on a DIY platform (think Wix, Weebly e.t.c.), Google obviously feels quite poorly about this site.

Fast page speed generates the exact opposite result to slow page speed, which is reflected in a sites rankings.

The site below ranks No 1 for virtually every keyword in its region.

> For small “local” businesses in NZ considering updating an old website or developing a new one, you must consider 3 essential elements

In NZ the fastest fibre connected data centres are in Auckland & Wellington.

Consider Wordpress, Drupal & Joomla! There is no need to use any other CMS – period.

Caching, compression & CDN’S are worthy tools.